In many places, around the world, tattoo studios are being forced to close their doors. The recent coronavirus restrictions have affected travel, employment, and social connectivity. Some people are losing loved ones, and others are losing income. And although these times may be full of anxiety, we hope that everyone is taking steps to self-care in various ways: watching movies, FaceTiming friends, or indulging in entertaining hobbies. Whatever works for you.
With most New Mexican creative businesses halting operations through at least May 15, tattoo artists across the state are trading in their tattoo guns for pencils and paint brushes.
Getting new ink isn’t an option right now, not since the closure of the state’s tattoo parlors last month. Although businesses are no longer operational, people are doing what they can to support tattoo artists, which is an instinct that seems to be permanently ingrained in New Mexicans — almost like a tattoo.
Many clients are requesting paintings or drawings of tattoos they intend to get once parlors reopen, offering up-front payments for future body art or scheduling appointments months in advance. Whether it’s buying store merchandise or commissioning paintings, those in the tattoo community are doing what they can to help one another.
A lot of residents are coming out right now in support of this type work. It’s just really cool to see the community come out in support of local artists right now, just because everybody knows that this whole thing has been really rough on tattoo artists.
Getting tattooed can take hours and cost hundreds of dollars, depending on factors such as size, location and the design of the tattoo. Now, with that loss of income, some have resorted to getting part-time jobs or filing for unemployment.
Another sector hit hard is salons and for millions of Americans, a trip to the barbershop or manicurist is as routine as a run to the grocery store. But that was before COVID-19, when many of those businesses had to shut their doors to slow the spread of the potentially deadly virus.
Now, weeks into mandatory shutdowns and orders to stay home, hairstylists, manicurists and masseuses are among the many personal care entrepreneurs struggling financially, tapping into their savings and applying for federal loans.
But many local and national salons have been forced to get creative to stay in business. They have been offering curbside “color care packages” for customers, complete with customized formulas, detailed instructions.
It’s just to keep in contact with our clients. If they’re desperate, the want clients to know they are here for them.
It is making artists happy to be able to take care of clients this way and maybe gain some new customers. It’s the only way they can really support themselves right now other than gift certificate purchases.
The beauty industry is changing rapidly in response to the coronavirus pandemic.
In a new report from data company Poshly, it's revealed that both cosmetic retailers and beauty service workers are facing unprecedented challenges to keep their businesses running as usual. Salons are closing across the nation, leaving makeup artists and hairstylists without work. Stores like Sephora have also had to temporarily close.
As a result, it's becoming increasingly clear that the pandemic will likely leave a lasting impact on the billion-dollar industry.
How I your business responding to the coronavirus to keep or get new clients? post your comments below