Stay Engaged with your Customers During the COVID-19 Outbreak
While you and your customers may be on quarantine, that doesn’t mean you can’t stay connected and continue providing the service and products they are accustomed to receiving from you.
Over the last few weeks, the public has grown increasingly concerned about COVID-19. Store shelves are depleted of products such as toilet paper and hand sanitizer. Schools are closed, offices are urging employees to work from home, and businesses that rely on street traffic are seeing their sales take a hit.
If you’ve noticed a drop in customers, you’re not alone. According to the NFIB Research Center, nearly one-quarter of small business owners say the outbreak is negatively impacting their businesses with slower sales (42%), supply chain disruptions (39%), and sick employees (4%).
However, in our digital world, there are ways to stay connected to your customers through this pandemic and keep your business above water. Here are a few strategies for businesses looking to keep their audience engaged and in the loop, even if they’re self-quarantined or avoiding public places.
Let customers know what you’re doing to prevent the spread of COVID-19
Send an email to your customers and post signage in your store to assure them that you’re doing everything you can to protect their health when they visit your store. Share any increased cleaning, disinfecting and hygiene protocols you’re following, and let them know that you are enforcing self-quarantine among any employees who might be experiencing symptoms. If you are altering your hours or closing your store for a deep-clean, you should let your customers know that, too. Post new hours on social media pages and add a Landing Page to your website to convey your protocols.
Increase your Social Media presence
Your customers are already on Facebook, LinkedIn, Twitter and Instagram, but these days, they are likely checking in much more frequently to get the latest updates on the virus. Whether you’re posting about online products or trying to offer light, positive content to help take people’s minds off the panic, it can be helpful to increase paid social campaigns on Facebook and LinkedIn to ensure you are showing up in their news feeds.
Offer online deals through Display and Programmatic Ad Campaigns
If your business already has an online component, remind customers that they can still shop for their favorite items online. Offering a coupon or discount to encourage online shopping while your customers are staying home anyway is a way to boost business. If you operate a service-based business, you may want to consider offering online sales of gift certificates. Encourage your customers to buy a certificate now, so they can treat themselves and redeem it when the virus outbreak has slowed and their self-quarantine period is over. This can help maintain sales for you while giving your customers something fun and exciting to look forward to.
Create awareness through Google Ads
The key to a successful Search Marketing strategy is to understand how to capture, understand, and influence the intent of your target audience. We can make sure the right people make their way to your site, now more than ever. A strategically plan Google Ad or YouTube campaign can create awareness and keep your brand top of mind during this outbreak.
Keep Your Obligations
The key to a maintaining client relationships is to show them you are there for them, and what better way is to keep appointments you have made with them. If in person meetings kept your schedule full, keep those appointments but change them to telephone meetings or try virtual meeting spaces like Zoom. Keep things light and know working and meeting from home may be a new thing to a client and they may have kids, so be patient with your clients and yourself, you are in uncharted waters and this too shall pass.
Be the expert in your field
We all know we have more time than normal during social distancing, and what better way to use this time than become an expert in your field your clients can turn to for resources. Instead of refreshing your Twitter and Facebook feeds for news or trends, stay up to date on issues that face your business and your clients. This way you have insights that can bring value to your business while helping your clients succeed as well.
If this virus continues for months, rather than weeks, we will need to learn to operate in a virtual and digital world now more than ever. While screens can’t replace handshakes, they can provide a means for continued business success.
We are open for business (virtually) and we are here for you! We are up to date on the COVID-19 relief efforts and we are offering consultations for what solutions would work best for you, your business, and your employees. We are also available to strategize on how to stay operational during this health crisis. Schedule some time with us by clicking here.